11 June 2014 - Tuan Hj Burhanuddin Md Radzi, MD of Les' Copaque Production (Upin & Ipin Producer)
Post date: May 8, 2014 7:32:08 AM
"Its Entrepreneurial Journey & Monetisation"
Synopsis: The journey of a successful business venture created by an entrepreneur who has vast business experience but little knowledge in the animation industry. Popularity alone will not sustain the business in the long run without a proper business strategy and monetisation plan.
Tuan Hj Burhanuddin Md Radzi, MD of Les' Copaque Production
He joined Petronas Carigali Sdn Bhd (PCSB) as a Petroleum Engineer in 1982, soon after graduating. Most of his career with PCSB was in Miri, Sarawak, spearheading the takeover of the Miri oilfield from Sarawak Shell Bhd after the expiry of the Production Sharing Contract between Sarawak Shell Bhd and PETRONAS. He received President Award in 1990 and was promoted to lead the Production Operations of Miri fields before leaving the company in 1992 to venture into private sector. In 1994, he joined Dayang Enterprise Sdn. Bhd, a service contractor company to the oil and gas industry, as the Managing Director and partner. He led the company from a small size company until it was ready for listing on the KLSE. Prior to the completion of the listing exercise in 2004, he left the company and sold of his interest.
In December 2005, he decided to venture into animation industry and Les’ Copaque Production Sdn Bhd was incorporated. Together with his wife, they develop the business model and the direction of the company; providing platform for the local talents to showcase their creativity and producing quality products with good moral values, local cultures with global appeal. Upin & Ipin, the most successful and phenomenal IP ever produced from Malaysia, was their creation. It is currently being shown in Malaysia, Indonesia, and other Asean countries through Disney Channel Asia and Turkey. Beside Upin & Ipin, the company have produced three more IP namely, “Pada Zaman Dahulu”, “Puteri” and elements. With these IP’s, he has successfully developed and lead the industry into IP spin-off business such as merchandising, licensing, thematic restaurants and events. Their success is the inspirations for other local animation companies to emulate and setting the benchmark for them to follow. Through Les’ Copaque Production Sdn. Bhd, he has successfully positioned Malaysia on the map of the global animation industry. The company is an award winning company where they have won more than 40 awards since the inception.